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Enactus SFU
Project Type
Duration
Team
Branding
September 2024 - September 2025
Stephanie (myself)
Enactus SFU is an Entrepreneurship and Innovation club at the Simon Fraser University in Canada, British Columbia with over 130 members. We are a community of changemakers using entrepreneurship to address social, economic, and environmental needs. We aim to create a measurable impact on others’ lives. Over the past seven years, our team has dedicated more than 100,000 volunteer hours, improving the lives of over 8,000 individuals.
I started off as a visual designer coordinator in Enactus, where I created the branding for one of the projects and competed as a designer for the 2024 Enactus Canada Regionals Exposition, placing 2nd in the TD Entrepreneurship category. From May 2024 - April 2025, I served at the Director of Design, overlooking all branding projects, social media campaigns, and UI projects. I currently serve as the Vice President of Marketing where I overlook the design, marketing strategy, media, and web development team.
The campaigns below are all projects I took part in developing the branding, ideation, and crafting the design.
NextSpark
August - September 2025
NextSpark is a newly introduced project in 2025 designed for high school students in grades 9 through 11, who are typically aged 14-16. NextSpark is a STEM education initiative designed to inspire the next generation of Canadian engineers, innovators, and problem-solvers. It believes that every student has the opportunity to unlock their potential through hands-on learning.
Exploration
Logotype
Our logotype utilizes a modern sans-serif font with rounded edges, reflecting approachability and innovation while maintaining clarity and scalability across digital and print applications.
A star-like shape with dynamic arrow elements is used to symbolize direction and progress, representing both forward momentum and the interconnected paths toward achievement.
Colours
Typography
Branding in Action
Copy Writing Tone
Language Style
Catalyst
September 2024
Catalyst is a collaborative effort between Enactus SFU and the Charles Chang Institute to enable students to unleash their entrepreneurial mindset. Participants will be given an extended period of time to solve a problem proposed by a community partner which will develop their ability to approach ambiguity, collaborate with others and improve their problem-solving skills.
Exploration
Logotype
Colours
Typography
Branding in Action
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